All About the JAL Group - CSR Report 2005

Using the Unique Characteristics of Our Company as a Bridge to Society

The JAL Group is aware of its responsibilities to society as an air transport business and as a result of its corporate philosophy of contributing to world peace and prosperity, has long been involved in numerous social activities. From the viewpoint of CSR, the JAL Group believes that it will become increasingly important for the Group with the support of volunteer activity by its employees to use its unique characteristics and strengths in working together with society.
The JAL Group created within the Public Relations Department a social activities section dedicated full time to addressing CSR matters. The section works within a framework defined by social conduct guidelines and priority fields of activity that were adopted by the Group in April 2003. The social conduct guidelines outline our commitment to encouraging interaction and exchange between all members of society, and our support of cultural and environmental activities. The priority fields of activity that have been established are international exchange between the younger generation, children's education and social welfare, art, culture and the environment.
Our activities are wide in scope and include programs initiated by the Group and supported by employee volunteers; cooperation with UNICEF and other outside organizations; participation in JAL Foundation programs; provision of transport assistance to art exhibitions and humanitarian support worldwide.

Social Conduct Guidelines

-	With the active participation of every employee, the JAL Group will support the following social activities so it can fulfill its responsibility as a corporate citizen as set down in its Code of Conduct, and become a more trusted company people will choose to do business with.
-	The JAL Group, as an air transport business with a network that unites the world, will use its unique characteristics to encourage exchange between all members of society, and support cultural and environmental activities.
-	As a corporate citizen, the Group will support activities that help the younger generation to develop into leaders of the future assisting those who are in financial or physical difficulty.
-	The Group will actively plan and participate in a diversity of social activities, both globally and locally.

Priority Fields of Activity
(1)International exchange between the younger generation
(2)Children's education and social welfare
(3)Art and cultural activities
(4)Natural environment

Topics for FY2004

Support for Natural Disaster Relief

The JAL Group offered its resources to relief operations in response to a series of major disasters in 2004.

Niigata Chuetsu Earthquake
The JAL Group operated additional flights and provided both financial and in kind emergency assistance. Employees also donated their own money. Some of our employees went to the earthquake-affected area to join corporate volunteer teams organized by the Japan Business Federation (Nippon Keidanren), so that they could provide support directly to victims.

Sumatra Tsunami
We assisted the international relief operation by allowing relief personnel and emergency supplies to be transported free of charge on our Asian route network to the disaster areas. This included the transportation of relief personnel from Japanese civilian organizations and goods collected by the Japanese government.
Not only did we donate as a corporation, but also employees from all JAL Group companies worldwide donated money, food and clothing to the victims of the tsunami disaster. Donations were collected at office events organized all over the world.
We also set up a "Child Assistance Mileage" program which enabled JAL Mileage Bank (JMB) members to provide assistance to children affected by the tsunami by donating their frequent flyer miles. At a ¥1 per mile rate, the miles were converted into cash by JAL which then was donated to UNICEF. In total, JMB members the world over donated the mileage equivalent of ¥21,630,000.

Helping the Special Olympics

In February and March of 2005, the 2005 Special Olympics World Winter Games for people with intellectual disabilities was held in Nagano, Japan. We supported the event in many ways such as by dispatching employees to the Games Organizing Committee as early as the preparatory period in December 2003, and by allowing volunteers to use our company facilities for briefings.
We helped spread the word of the Special Olympics in a variety of different ways. We painted the Nagano Games logo on our aircraft; showed a promotional video in-flight on domestic Japan routes; published an article on the games in SKYWARD, our in-flight magazine; and showed on international flights "Host Town," a movie that promotes a greater understanding of the Special Olympics. The Welcome Center at Hotel Nikko Winds Narita was operated chiefly by JAL Group staff volunteers.

Participation in the "Pink Ribbon Campaign"

In October 2004, we held an event at JAL Headquarters Building entitled "JAL for Pink Ribbon" to coincide with the global Pink Ribbon Campaign. Make-up seminars conducted by cosmetic manufacturers were held together with lectures by breast cancer experts in an effort to deepen employees' understanding of breast cancer. The event not only helped to increase employees' awareness of breast cancer, but also helped promote the importance of early detection and treatment. Money collected from employees at the event was donated to breast cancer patient organizations.

Supporting the World Wildlife Fund



	WWF ad in the March 2005 issue of SKYWARD, our in-flight magazine

The activities of the World Wildlife Fund (WWF) resonated with us so much that the JAL Group decided to provide its support to this worthy organization. WWF directs its conservation efforts toward three global goals: saving endangered species, protecting endangered habitats and addressing global threats such as toxic pollution, overfishing and climate change. We became a corporate member of WWF Japan in 2004, and our Group CEO has taken a position on its Board of Directors. In FY2004, we placed collection boxes at three locations in the Group's facilities and have been encouraging our employees to support WWF by donating money. Through such activities as placing announcements in our in-flight magazine, SKYWARD, we will help to promote conservation of our natural environment in ways unique to JAL. We hope to help in many other ways in the future.

Our Main Social Programs

Wings of Love (Fureai no Tsubasa)

Schedule

3/27/2005	Children depart from various airports across Japan Haneda
3/28/2005	Tour of Tokyo (Mori Art Museum, etc.)
3/29/2005	JAL Maintenance Site tour Haneda Children return home

JAL through its "Wings of Love" program invites disadvantaged children from children's homes across Japan for a two-night, three-day tour of Tokyo. Children are looked after by JAL Group volunteers for the duration of the tour and are allocated their own individual volunteer escort during their stay in Tokyo. The children are able to enjoy each other's company and that of their escorts while visiting Tokyo. As part of this program, JAL volunteers also go and meet some of the children back at their homes.
The program has been in existence for 18 years already. The themes of this year's program were "Making New Friends by Talking" and "Discovering Spring in Tokyo by Walking." Twenty-two children were invited from children's homes in five cities across Japan.

KIDS Interview Skills Seminar

In conjunction with the NPO KIDS' High School Project conducted in Japan, we held a seminar for high school students from children's homes on interview techniques and skills. In total twenty-five high school students attended the seminar. All of them had either been interns at businesses or had done a part-time job during the summer recess. Cabin crew members were invited to talk about important points to remember during job interviews.

Cooperation with UNICEF

The JAL Group supports UNICEF in many ways:

-	Supporting UNICEF's "Change for Good" campaign by encouraging passengers in-flight on London, Paris and New York routes to donate unwanted foreign currency to help children worldwide. We jointly participate in this program with Nippon Express, JTB, the Mainichi Newspapers, and Sumitomo Mitsui Banking Corporation.
-	Transporting coins collected for UNICEF's "Change for Good" campaign on our network.
-	Painting the word UNICEF and the UNICEF symbol on all aircraft in our fleet.
-	Selling UNICEF cards in the cabin on all international flights (except short-haul flights).

"Sending Books to Children" Campaign

In November 2003, JAL Group started supporting the Shanti Volunteer Association's "Sending Books to Children" Campaign. As a non-profit organization, one of the Shanti Volunteer Association's main objectives is to help children of the world as much as possible through educational support. As opposed to simply fundraising, volunteers buy picture books and help to translate them in preparation for distribution to chosen recipient countries. At the same time as they do this, representatives of the association teach volunteers about the situation facing children in these countries. In FY2004, JAL held events in Tokyo (twice), Komatsu and Kagoshima and donated 114 books.

Charity Evening Concerts

With the cooperation of a performance volunteer group of music school students and graduates, we held two free evening concerts at the JAL Headquarters Building (June and December 2004). Employees who attended these performances generously donated money to Bangkok Suanplu Disaster Relief as well as to volunteer activities that our employees participate in, such as the "Sending Books to Children" Campaign and "Wings of Love."

Cooperation with International Aid Organizations

We helped with the "Elementary and Middle School Essay Contest on Hunger," sponsored by the United Nations World Food Program (WFP) by providing air tickets to people attending the award ceremony.
We also assisted the Japan United Nations High Commissioner for Refugees (UNHCR) Association by providing tickets to NGO staff from Japan and Asia attending training programs.
We assisted the Japan Association for Refugees, by providing air tickets to refugees who have settled in Japan and who wished to attend graduate school in Hokkaido, so that they could visit prospective universities.

Meeting to Learn About Fair Trade

To help developing nations achieve sustainable growth, we participate in fair trade activities held jointly by local producers and NGOs. In March we held a "Meeting to Learn about Fair Trade" at the JAL Headquarters Building supported by five international NGOs. Several hundred JAL Group employees attended, purchasing folk crafts and food, and learning about the significance of fair trade and fair trade activities.

Spoiled Postcard Collection Campaign

In 2004, as in 2003, employees throughout Japan were encouraged to hand in any unusable postcards with prepaid postage. In total 1,000 postcards were collected from JAL Group employees which were donated to the Japanese Organization for International Cooperation in Family Planning (JOICFP) who then could convert the prepaid postage into money.

Marunouchi Citizens' Environmental Forum

Since 1993, the JAL Group, Tokio Marine & Nichido Fire Insurance Co., Ltd. and Mitsubishi Corporation have co-sponsored environmental forums for employees of the sponsoring companies. The forums have been held at Tokio Marine & Nichido Fire's head office in Marunouchi two or three times a year.

Details for the forums held in FY2004 are:

Times	Month held	Speaker	Theme
38	November 2004	Norihiko Dan, Architect	The new relationship between the environment and architecture
39	March 2005	Takeshi Yoro, Professor Emeritus, Tokyo University	Thinking about the environment right now

JAL Group Young Green Squad

Every year, we invite young employees across the company to become members of the JAL Group Young Green Squad in which they can learn how to get involved in and carry out volunteer activities. In FY2004, 46 members of the squad representing 37 companies in the Group participated in a wide variety of volunteer activities, ranging from taking intellectually disabled children out for a day at an aquarium, helping to keep children's playgrounds in good condition to cleaning up seaside areas. More than 600 young people have joined the squad since its establishment in 1992, and many are taking a leading role in community activities in their local areas even after leaving the squad.

Emergency Air Cargo Shipment in Response to the Bay of Alaska Cargo Boat Accident

On December 8, 2004 the Selendang Ayu, a 738-foot cargo ship ran aground in the Bay of Alaska resulting in a large oil spill. JAL Cargo flew to Anchorage on one of its air freighters 17 tons of equipment, including pumps, hoses and oxygen tanks from a Dutch sea rescue company in Amsterdam.
The JAL Group did not have the right to fly directly from the Netherlands to the U.S., but due to the urgency and severity of the situation, JAL Cargo staff took the initiative and by appealing to the appropriate authorities and airline companies in both countries were able to obtain the necessary approval within 24 hours. JAL was able to perform the emergency transport and as a result of its quick actions the level of sea contamination in the bay was greatly minimized.

Environmental Donations and Assistance



	Aircraft displaying the 2005 World Expo mascot

We donate every year to the following environmental organizations.
- Wild Bird Society of Japan
- Japan National Trust
- Japan Society of Aerospace and Environmental Medicine
Between FY2002 and FY2004, we also made donations to the 2005 World Exposition in Aichi, Japan. As its official airline, we have been boosting the profile of the exposition by, for example, placing its mascots on our fuselages.
Every year, we co-sponsor the Grand Prize for the Global Environment Award with The Nihon Kogyo Shimbun, Ltd. (published by the Fujisankei Communications Group)

Collaboration Programs with the JAL Foundation

Scholarship Program
The JAL Foundation operates a scholarship program. Among its objectives is the improvement of mutual international understanding. JAL provides air tickets to 36 students from 11 countries and regions in Asia and Oceania who are invited to participate in the program.

World Children's Haiku Camp
The aim of this program is to encourage the inclusion of haiku into school curricula around the world in order to spread the joy of creating haiku. We believe this will lead to a deeper understanding of the traditional Japanese culture from which this poetic art form originated, as well as of modern-day Japan. Inviting the top prizewinners of the World Haiku Contest to Japan provides children of the world with an opportunity to experience Japan and mingle with children from Japan. We provided free flights to 20 children from 16 countries and regions who were winners in the competition last year for a Haiku Camp held on July 7, 2004 in the town of Yuwa in Akita Prefecture.

Fulbright Program
JAL Group supports the JAL Foundation's aid to the Fulbright Japan-US exchange program by providing air tickets to the 44 American Fulbright scholars who come to Japan.

"Program for Understanding Japan"
JAL provides air tickets to Australian students who participate in Macquarie University's "Program for Understanding Japan" which is supported by the JAL Foundation.



	The Earth Lecture held at Shanghai in September 2004

JALKIDS Environmental Summit Earth Lectures
The JAL Foundation regularly holds a series of Earth Lectures on the theme of environmental protection, and environment summits for children across Japan. To lecture at these events, the foundation invited Dr. Toshibumi Sakata, professor at Tokai University and Chairman and CEO of the Advanced Earth Science and Technology Organization, who is a leading authority on analyzing images of the Earth taken from satellites; Professor Makoto Tsuchiya of the University of the Ryukyus, who studies the ecosystem of coral reefs and is dedicated to their preservation; and Mr. Koichi Wakata, a former JAL employee, who is now an astronaut with the Japan Aerospace Exploration Agency (JAXA). The table below provides a summary of the events held in FY2004.

Month held	Location	Speaker	Target
August 2004	Yoron Island, Kagoshima Prefecture	Prof. Sakata	80 elementary, middle and high school students
August	Tokyo JAL Headquarters Building	Prof. Tsuchiya	100 elementary and middle school students
September	Beijing and Shanghai	Prof. Sakata and Mr. Wakata	1,000 people including representatives stationed locally and Japanese students
November	Kumamoto Airport	Prof. Sakata	110 elementary and middle school students
February 2005	Higashijujo Elementary School, Tokyo	Prof. Sakata	200 elementary school students

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