HOME>Investor Relations>Annual Report>Annual Report 2005>Review of Operations
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Review of Operations |
Starting in April 2004, we brought all domestic flights, operated by Japan Airlines Domestic Co., Ltd., under the JAL brand, and established a new destination-based flight naming system. We integrated reservation desks and airport counters, enhancing the convenience of the customer experience. |
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ACTIONS AND ACCOMPLISHMENTS FOR YEAR UNDER REVIEW
| Route operations |
We added flights and deployed larger planes on trunk routes, also expanding regional coverage with additional Nagoya- Fukuoka and Sendai-Sapporo flights. At the same time, we suspended or reduced services on unprofitable routes to improve profitability. In conjunction with the opening of the Central Japan International Airport, we moved most existing flights from Nagoya Airport to the new airport, while taking advantage of the proximity of the newly renovated Nagoya Komaki Airport (Nagoya Prefectural Airport) to the Nagoya city center by continuing service from that airport with J-AIR 50-seater CRJ200 model aircraft for the convenience of customers in the central Japan region.
| Marketing |
We worked towards a fare system which is competitive and
attractive to our customers, continuing to offer popular fares
such as "Bargain Fair" and "Birthday Discount" as a means of
encouraging demand.
On the marketing front, we continued our existing Okinawa
and Hokkaido campaigns, kicked off our "JAL Uraraka (bright)
Shikoku" campaign starting April 2004 to encourage tourism,
and carried out marketing promotions emphasizing the
breadth of the JAL Group's network.
One of our aggressive product development initiatives was
the introduction of Class-J in June 2004, giving passengers a
more comfortable seat for a ¥1,000 fare increment. Offering a
new style of relaxation, Class-J has been extremely popular
since its introduction, with reliably high occupancy rates.
We remodeled Terminal 1 at Haneda Airport in December
2004. Laying emphasis on speeding customers "spaciously,
easily, and smoothly" through the boarding process, we added
many more counters and security gates.
In February 2005, we also introduced at major domestic
airports our "JAL IC Check-in Service," using an IC-card or
IC-equipped mobile phone, allowing passengers to board
easily without stopping at a check-in counter and without a
boarding pass. This service is an advanced system which
JAL is the first domestic airline company to introduce, and
which represents a dramatic leap forward in customer service.
Usage is growing steadily as more and more passengers
discover its convenience.
Implementing these strategies allowed us to grow
per-passenger revenue 4.7% year-on-year. The total number
of passengers flying on JAL Group domestic routes totaled
44.7 million, a 3.7% year-on-year decline attributable to an
increased number of cancelled flights resulting from the
typhoons, but revenues grew 0.9% year-on-year to ¥674.7
billion.

FUTURE DEVELOPMENTS AND STRATEGY:
MEDIUM-TERM BUSINESS PLAN
We ensured that we remained competitive from both cost
and network perspectives through the expansion of JAL
Express operations, the rebranding of J-AIR flights under
the JAL name, and the cooperation of all the airline companies
in the Group. In the future we will continue to raise basic
service quality levels through "intimate and warm" human
service, bring added convenience to our customers through
e-marketing, and further differentiate our products through
the continued rollout of Class-J and IC Check-in.
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JAL's convenient IC Check-in service |