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Press Release


 Jan 29 2001
 No.

JAPAN AIRLINES 50TH ANNIVERSARY COMMEMORATION PLANS


JAL DREAM EXPRESS 21 CAMPAIGN KICKS OFF Main theme - "Dream of the Sky" - with presents and prizes

As one of the commemorative plans for the celebration of Japan Airlines 50th anniversary year, Japan Airlines in co-operation with Walt Disney International Japan and Oriental Land, will hold a joint campaign entitled, "JAL DREAM EXPRESS 21".

The year 2001, JAL's 50th anniversary of flight operations, is also the 100th anniversary year of the birth of Walt Disney. The JAL Dream Express 21 campaign will feature aircraft decorated with special Disney character designs and, throughout the year, the airline plans other enjoyable events.

The campaign is directed at everyone, to express JAL's gratitude for all the support it has received over the 50 years it has been in business. The main theme, JAL's giant "Dream of the Sky", is especially focused on children - who are destined to be the heroes and heroines of the 21st Century - through a series of enjoyable events throughout the 50th Anniversary year.

1. SPECIAL LIVERY * INFLIGHT SERVICES * AIRPORT ACTIVITIES.

(1) SPECIAL LIVERY - The special Disney inspired liveries will cover five different themes and be painted on a total of six aircraft. The 4th and 5th aircraft will carry the same design, based on Tokyo DisneySea, a new theme park due to open later this year. Aircraft 4 will be assigned to some Asian routes. The design of aircraft number 6 will be based on the outcome of a unique competition for Japanese primary school children.

Aircraft

Service entry

(all 2001)

Design theme

Aircraft campaign name

Number one

January 30

Friendship

Friends

Number two

Mid April

Romance

Sweet

Number three

Late June

Family

Family

Number four

During summer

International routes* to be decided

Tokyo Disney Sea

(new theme park)

-

Number five

Autumn

Tokyo Disney Sea

-

Number six

Autumn

To be based on a competition for primary school children

-

(2) INFLIGHT SERVICE - For aircraft in special livery

(i) Cabin attendants - special campaign apron (from March 1)

(ii) Cabin interior - commemorative plaque

(iii) Commemorative photo frame for in-flight snap shots

(iv) Commemorative small zip-bag give away (March 1- April 27)

(v) Original post card - (from March 1)

(vi) Original headrest cover and paper cup *1

(vii) Original candy (from March 1)*1

(viii) Disney audio channel (March 1-April 30)*1

(ix) Disney character give-aways for children*2

(x) Disney picture book for small children (from March 1)*2

(xi) Cabin attendants - campaign badge (from March 1)*1

(xii) In-flight sales items - original JAL/Disney goods *3

NOTE:

*1 All JAL domestic flights except 737 aircraft

*2 All domestic flights including JAL Express

*3 All domestic flights of more than 90 minutes

(Items vi-xii are applicable to all domestic flights in aircraft in normal JAL livery)

(3) AIRPORTS

(i) Main airport check in counters will be decorated with campaign themes

(ii) Boarding gate banners - for flights of Disney design-painted aircraft

(iii) Airport staff will wear special campaign badges (same as flight attendants)

2. CAMPAIGN DETAILS

(1) Campaign contents - competition and prizes

(i) Primary school children in Japan will be invited to enter a contest to write a story based on the theme of a jolly journey by Mickey Mouse and his friends. The text should be based on 11 scenes. Deadline for entries is May 31. The winning entry will be published as a picture book at the end of the year and Disney artists will prepare a design for aircraft number 6, based on the winning entry.

(ii) Anyone with two domestic boarding card stubs from a JAL Group domestic company (JAL, Japan Transocean Air, JAL Express, J-AIR and Ryukyu Air Commuter) will be eligible to enter a draw for prizes for the following presents:

(a) Invitation to JAL DREAM NIGHT (2000 people) at TOKYO DISNEYLAND

October 4, 2001 (19:40-22:40)

(b) Tokyo Disneyland Passport - 500 pairs (1000 people)

(c) Original Disney goods (choice of 3 kinds) 7000 people

(2) Campaign period: March 1st - April 27th

OTHER INFORMATION

Campaign information will be posted on a special web site http://www.jal.co.jp/dreamexpress

The flight schedules of the specially painted aircraft will be posted on the web site 10 days in advance.

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