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| Main Brand |
Narimasa |
| Kuramoto |
Narimasa syuzou & Co.Ltd |
| Founded |
1894 |
| Address |
418, Tachi, Nanto-city, Toyama |
| Brewery Tours |
By reservation |
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 The Ecchu-Toyama region boasts lush greenery and pure water that are put to ideal use in the region's abundant rice production. The small Narimasa Brewery is nestled in the pockets of the beautiful, green mountains of the southwest.
We choose the high road. We use pure spring water from the deep layer of earth under the mountains, water that is linked to a story of the samurai commander Sassa Narimasa. We also use the highest quality locally grown rice and enjoy the passionate support of local residents. It is this firm foundation that allows us to hold our heads high among competitors nationwide. At Narimasa, we believe that these three elements are the true ingredients of real local sake brewing.
It goes without saying that the location itself is important for a sake brewery, and the location is primarily defined by the local water. Access to an abundance of high quality water is key. Discussions about Japanese sake brewing tend to give main emphasis to the rice, and only secondary importance to the water. If you think about it, though, sake is 80% water. So perhaps we really need to focus more on the water.
The water from Mt. Iozen, which forms the boundary with Ishikawa Prefecture, is the foundation of sake brewing at Narimasa. It comes from the deep layer of the mountains. Our brand name comes from Sassa Narimasa, the samurai commander who ruled the lands of Etchu during the Warring States period. This water is known as the "water of the spearhead" as it is said to have sprung up from the ground one day when Narimasa, who had grown thirsty while hunting, threw his spear into the ground.
A microbrewed sake, written in Japanese, is literally a "sake of the land." Support among local sake drinkers is what makes a fine microbrew. Narimasa's are made using local water, local rice, and local people, and only then can be shipped outside of the prefecture. Without local support, a sake is not likely to do well on a larger stage. Thus, Narimasa has to taste like genuine Narimasa, whether enjoyed locally or outside the prefecture.
Fortunately, Narimasa has a lot of people supporting it. These include the farmers who work hard to produce high quality sake rice, the members of the Narimasa Trust Premium Draft Association, our preferred beverage retailers, and the people who work at the restaurants and bars that offer Narimasa to their customers.
In all times and under all circumstances, Narimasa gives the highest priority to its local customers. |
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