All About the JAL Group - Corporate Policy of the JAL Group

The Japan Airlines Group, as an overall air transport enterprise, will act as a bridge to bring peoples, their cultures and their hearts closer together and thus contribute to world peace and prosperity.

The Japan Airlines Group, a transport enterprise with a global reach, will expand its worldwide network as a key industry supporting travel, tourism and transport in the 21st century, "an era of exchange."
We will not only transport people and goods to their respective destinations safely and on time, but will also bring peoples, their cultures and their hearts closer together as our contribution to world peace and prosperity.

(1) We will prioritize safety and quality.

Safety is the very foundation of our business and underpins all our activities.
We will make steady and daily efforts to improve the quality of air transport and continuously strive to assure safety and build credibility.

(2) We will think and act from the standpoint of the customer.

We will always think and act from the customers' standpoint and provide improved services that meet customer needs.
Our activities will be customer-focused. Providing customer satisfaction and gaining customer loyalty will be our greatest reward.

(3) We will strive to maximize corporate value.

We rely on the support of a great number of people and organizations including the public, shareholders, customers, business partners, employees and their families.
We will improve not only our financial value, but also social and human value, both tangible and intangible, in order to respond to the expectations and trust of all those associated with the JAL Group.

(4) We will fulfill our responsibility as a corporate citizen.

We will bear our responsibilities and take pride in our tasks as a member of society.
Through fair, transparent and accountable corporate activities, proactive approaches to the global environment and social contribution activities, we will fulfill our responsibility as a corporate citizen and conduct ourselves accordingly in order to create a better society.

(5) We will appreciate hard work and take on a positive attitude.

We will create a corporate culture where fairness prevails, people and their feelings are respected, and one gains satisfaction from work.
We will not fear changes, but wisely and steadfastly work hard, meet the challenges and take on a positive attitude.