JAL FUTURE MAP

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Accommodations that bring people together

JAL Community Houses

JAL’s Community Houses, unlike hotels, will actively encourage exchange between travelers and locals. Located in Japan and overseas, these accommodations will be bustling with people from all walks of life. They will offer safe and comfortable environments where travelers can make friends wherever they go in the world.

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Sharing the charms of different locations

JAL Local Media Departments

This initiative will encourage JAL Group employees to explore the places that are important to them more deeply, allowing them to discover charms that are difficult to find when simply passing through as tourists. They can then spread the word to a wider audience, communicating what makes these areas special through magazines, radio, video, and other forms of media.

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Facilitating a life spent on the road

Nomadic lifestyle support

When winter arrives, migratory birds do not turn on the heat but instead head south to warmer areas. We will introduce a service to support the lifestyles of the digital nomads who live like these birds. With the ability to work anywhere, they will be able to follow their whims and move to a new home whenever they please. We will also connect digital nomads with JAL Community Houses and commuter flights to open up even more possibilities.

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Community activities that lead to savings

Commuter tickets

JAL will introduce commuter tickets for passengers who fly a route multiple times. As passengers engage in community activities organized by JAL, the cost of the tickets will decrease, encouraging them to build stronger connections with the areas they visit.

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Energizing downtown areas together

Futuristic shopping districts

These revitalization projects will be geared towards enterprising types who want to work on their own terms, meet with others who share their values and visions, and inspire each other at work. Together, we will breathe new life into local shopping arcades and make use of technology to construct futuristic shopping districts that come alive in new and exciting ways.

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Changing lives through healthcare

Eastern medicine retreat

As the average lifespan inches closer to 100 years, Western societies are looking to Eastern lifestyles and well-being practices for guidance. Together with local communities, we will develop programs that promote mental and physical wellness through traditional practices, including seated-zen and waterfall meditation as well as fermented and vegetarian cuisine. By aggregating and studying data on the participants’ vital signs and then providing access to state-of-the-art medical care, we aim to create transformative health checkups.

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A novel way to engage with agriculture

Next-gen farming

We will build a network to connect young adults and families interested but unaware of how to get involved in food and agriculture with local farmers who can offer them a taste of farming life. With countries facing the threat of chronic food shortages, this network will provide people with new ways to get involved with agriculture. In doing so, it will help families to rethink their eating habits, raise their children with an eye to the future, and boost their well-being in the process.

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Establishing new tourist destinations

Fan pilgrimages

Japanese anime is popular around the world. When works of anime featuring attractive locations in Japan become hits, they often attract many visitors to these areas and connect fans with shared interests. By supporting anime productions and linking them with new regional settings, we aim to encourage the development of new tourist destinations across the country for anime fans from Japan and abroad.

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The allure of powder snow

Snow-tainment

JAL will collaborate with local governments to develop interactive programs aimed at educating visitors about the culture and way of life of the people in Japan's snowy regions. Additionally, we will offer such popular activities as skiing and backcountry tours to draw more visitors to some of the most beautiful parts of Japan and foster deeper connections with the regions, encouraging visitors to return for more.

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Preserving our food culture

Regional cuisine lab

Regional Japanese cuisine is disappearing due to a declining birthrate, an aging population, and the globalization of food. We will embark on a mission to learn from those who still know how to make these timeless local specialties—such as fermented foods and umami-rich dishes—and pass down, spread, and further develop these culinary traditions domestically and internationally for the sake of the next generation. We also aspire to serve these foods at airports and inflight.

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Leveraging fintech to invest in communities

Real estate tokenization

By offering digital security tokens that utilize blockchain technology, we will create a program for people to make good use of their investments and miles through supporting real estate and other projects meant for regional revitalization. Combining technology with miles, we will offer a new way to engage with communities that grants access to one-of-a-kind experiences and involvement in attractive local initiatives.

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Tapping into the potential of outlying islands

Community building

JAL believes that Japan’s many remote islands are rich with untapped potential. Together with residents and other partners, we will build new kinds of communities that excite both islanders and mainlanders.

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A new kind of community hub

Sky stations & flying cars

New possibilities are in sight for Japan’s many outlying islands. We will introduce flying cars to transport small groups of people by air, expediting travel to and from Japan’s most remote islands. Establishing “sky stations,” akin to Japan’s roadside stations, for them to take off from will facilitate a variety of interpersonal exchange and revitalize rural areas.

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A delivery network for remote areas

Drone delivery

Leveraging drone technology, we will establish a delivery network that brings convenience to those living on remote islands and in rural areas, making it possible for people to live in comfort wherever they choose.

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A cutting-edge, globe-trotting education

Travel-focused business school

Not everything can be learned from a book. Often, it is best to travel to a location, see the situation on the ground with your own eyes, and speak with the people involved. This business school will offer a unique experience where students can spend a year deepening their knowledge while traveling the world, connecting with local communities, and addressing important global issues. Our doors will be open to students from all around the globe.

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Learning from local experiences

Travel academy

Only with the full engagement of our minds, hearts, and bodies can we gain deep insights and lessons that open up new possibilities for business and self-realization. JAL will join forces with dynamic local individuals and groups to produce a traveling educational center that fosters new encounters and connections with various people and places.

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A future-oriented place of learning

Airport University

As part of our Travel Academy initiative, we will establish a learning community at Tokyo International Airport. In the classroom, travel will be an educational tool to help people expand their knowledge and explore alternative ways of life.

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Assisted flying for important family trips

Fly Again

Medical and nursing professionals will team up with JAL to provide assistance to people who have difficulty flying due to old age, sickness, or other reasons. We aim to ensure that families can travel with peace of mind, and to facilitate meaningful reunions and lasting memories at destinations that hold special significance.

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Protecting nature together

Forest and coral reef conservation and restoration

In the face of climate change intensifying, we will carry out conservation and restoration efforts to preserve our forests and coral reefs so that future generations can enjoy them as we have. We will seek “nature-positive” ways to support the natural areas under the care and protection of JAL and local residents. Ultimately, we hope to develop tourist and relocation destinations where people can coexist with nature.

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The airport of the future

Air Mobility Port

Human and robotic staff will work hand in hand to provide tailored hospitality so that everyone can experience stress-free travel. All vehicles and machines used to transport cargo and maintain aircraft will be electric, a change that will enhance safety, security, and environmental responsibility. Additionally, the introduction of new transportation options, such as supersonic aircraft and seagliders, will contribute to the realization of safe, secure, and sustainable mobility for all.

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Putting waste to good use

Sustainable aviation fuel

The aviation industry currently accounts for 2–3% of global CO₂ emissions. JAL is committed to switching from fossil fuel-derived jet fuel to sustainable aviation fuel (SAF) in pursuit of our goal of net zero emissions by 2050. To that end, we will develop a framework and establish partnerships for converting residential and commercial waste into fuel for our airplanes.

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Sustainable long-distance travel

Hydrogen-powered airplanes

We are working on a next-generation airplane powered by hydrogen, a fuel that emits zero CO2 emissions when burned. Our goal is to create a future where everyone can forge connections and build relationships through travel without having to worry about contributing to climate change.

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Vibrant centers of activity

Seafood markets

For airports located by harbors, we will build markets where you can buy and eat freshly caught fish. These markets will transform airports into lively destinations filled with the sounds of dynamically priced auctions and fishing crews setting out to catch fish nearby.

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Earning miles in everyday life

JAL Mileage Lifestyle

Accumulating miles is easy when using JAL Pay or a JAL CARD to make day-to-day payments, such as shopping, paying utility bills, making quick purchases, or dining with friends. By redeeming miles for air travel and participating in experiences that allow one to connect with locals, people can enjoy a new way of life where travel is more affordable and meaningful relationships are fostered.