BRAND STORY

FLY INTO TOMORROW

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A LEGACY PASSED
DOWN THROUGH
THE GENERATIONS

Ever since we became the first Japanese airline to venture overseas, our predecessors have passed down values that have become one with who we are as an airline. These include the technical knowledge and wisdom gained through our rich history, an uncompromising spirit, and an incredible determination to support the dreams and the people who have them. JAL is ever continuing to embrace new challenges as we cater to the needs of all our guests and strive to be the world's most valued and preferred airline.

A TRADITION OF
EMBRACING
CHALLENGES

We are the ones who will shape our own future. Through the hard work and high goals set by every single employee, we will relentlessly pursue innovation and creativity, we will be empathetic to customers needs so that we may provide the utmost quality in service, and we will face changes in the times to always keep one step ahead of the competition. But above all, we will put top priority on flight safety, proactively responding to challenges where others do not, and create a truly wonderful travel experience that our guests did not think was possible.

GOING BEYOND
EXPECTATIONS

Even in areas not typically seen, we will be prepared to welcome every guest perfectly. Even when our guests don't put it into words, we will embrace their every need and serve them from the bottom of our hearts. Our unique brand of hospitality comes from caring for each and every guest the same way we would care for those most precious to us. And by treasuring every single moment we have with our guests, we will put everything we have into providing the best possible experience for them.

8th Annual On-Time Performance Service Awards FlightStats Announces 2016 Winners 87.80%

We value the customers´ precious time. - Best Asia-Pacific Major Airline for on-time arrivals -

JAL was named the most punctual Asia-Pacific Major Airline in 2016 for both domestic and international flights. Furthermore, the oneworld alliance, of which JAL is a member, was named the best Airline Alliance.*
*FlightStats tracks the number of flights that arrived within 14 minutes of scheduled arrival time (on-time arrival rate) of 28 major airlines in the Asia-Pacific region.