Purpose and Vision

To become the most preferred and
valued airline group

To become the world's most preferred and valued airline group, where many people and goods freely move around.

Two flight attendants took notes on board the plane.

JAL Group Corporate Policy

The Foundation of the JAL Group

The JAL Group Will : Pursue the material and intellectual growth of all of our employees;
-Deliver unparalleled service to our customers;
-Increase corporate value and contribute to the betterment of society.

Purpose

To become the world's most preferred and valued airline group,
where many people and goods freely move around.

Our Vision

Our Envisioned Future

We will create a sutainable and
well-being future where joyful connections
spread throughout society

Sustainable
Well-being Future

Joyful Connections Between People That
Transcend Regions, Countries, and
Generations Spread Throughout Society

Social and Personal
Well-being

Society

A peaceful society where people can connect and help each other, creating peace of mind, and where the unique culture and economy of each region are respected.

People

Each individual is connected to society, diverse values are respected, and they can make independent choices about their lives. This sense of fulfillment fosters physical and mental health, and they can share it with others with an altruistic spirit.

Environmental and
Social
Sustainability

Environment

Many people, regardless of region or generation, take environmental issues personally and pass on a rich lifestyle in harmony with nature to the next generation.

Social Infrastructure

Transportation networks/next-generation mobility connecting all regions and countries are important social infrastructures that support global connections between people and goods.

JAL Vision 2035

We will deliver value by leveraging the
strengths of the JAL Group and contribute
to the realization of
a "Sustainable Well-being Future"

OUR VALUE. A safe and secure future for the skies, encounters and experiences that resonate with our customers, and the creation of relationships and connections. These three things will enable us to realize a Sustainable Well-being Future. The foundation of these is OUR DNA. Professionalism that supports safety and creates the best service. A culture of transformation and challenge that creates new value. Ultimately, this is the JAL Philosophy.

BRAND STORY

Soaring
Together

As we approach JAL Vision 2035, the JAL brand and the philosophy behind it are essential to its realization. Building upon our unwavering foundation of safety and peace of mind, we strive to create moments that gently uplift the spirits of our customers. Guided by the passion of every employee, we invite you to take a look at our journey toward the future and the values we cherish.

JAL Philosophy

To live a wonderful life,
To make JAL excellent.

The JAL Philosophy serves as the foundation for all services within the JAL Group. It provides the highest level of service to our customers, enhances corporate value, and contributes to the progress and development of society. Each and every JAL employee follows and acts accordingly to these principles.

Employees having a meeting around a laptop computer.

Divisional Profitability Management System

Everyone manages.
Everyone leads.

The divisional profitability management system was established to empower every employee to act autonomously with a management perspective - to visualize the number, share accountability, and cultivate transparent, sustainable profitability within each department.