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Beyond

Barriers within society create division in our world.
They say there are no borders in the skies.
With our wings, we gracefully soar over barriers, light and free.

JAPAN AIRLINES HERALBONY

///Connecting Beyond Borders

JAPAN AIRLINES HERALBONY

What we aspire to is a society without barriers, like the "sky" without borders.
Together JAL, which flies across the borderless sky, and Heralbony, committed to a world without “barriers,” aim to create opportunities for new connection and value through travel. By doing so, we strive to create a society where everyone can enjoy a rich, fulfilling life.

///About Heralbony

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HERALBONY is a creative agency
crafting new culture and
challenging preconceptions of
disability through art

HERALBONY is a creative company working with artists with cognitive disabilities under the mission of “Radiate Your Color.” We manage the copyrights of more than 2,000 art pieces created by these artists and incorporate them into various business domains. We provide a sustainable business platform for the artists, facilitating many collaborations with enterprises, and the artists receive royalties when their art is used.

Our business is diverse, encompassing a variety of initiatives. In addition to our brand “HERALBONY,” which promotes a new lifestyle with art to drive social change, we offer creative production with art licensing and employee training programs to support corporate DE&I initiatives. We also operate an art gallery in Morioka, “HERALBONY GALLERY,” which presents new norms and cultures through art.

By showcasing unique expressions through art and design, we aim to change people’s negative perspectives towards ‘disability’ and create a society where everyone’s ‘differences’ are celebrated.

Artists of HERALBONY

///News

  • The COLLABORATION page has been updated.

    27 Jul - 2026

  • The second original concept movie, "Beyond - Chapter 2 -, which is now live.

    27 Jul - 2026

  • The English version of the "Beyond Guide" is now available.

    27 Jul - 2026

  • Launch of JAL | HERALBONY collaborative website

    24 Dec - 2024

///JAL × HERALBONY "Beyond" Concept Movie vol.2

JAL × HERALBONY "Beyond"
Concept Movie vol.2

Three years have passed since the collaboration between JAL and HERALBONY began.
Under the concept of "Beyond," the project has featured 41 artworks by 29 artists to date, sharing their unique brilliance with society.
While numerous initiatives continue to foster new connections and unlock new possibilities, the launch of the "Beyond Guide" has also begun opening doors for individuals who face challenges when traveling.

Toward a society without barriers, like the "sky" without borders. We invite you to witness the three-year journey these two companies have woven together, and explore the endless possibilities of a future shaped by their ever-evolving collaboration.

///Beyond Guide

Beyond Guide: A Q&A resource to support worry-free air travel

According to a 2023 survey conducted by Heralbony, 30–36% of families with members said they feel anxious about using public transportation, including airplanes, due to both physical and procedural reasons.
In response, we created the "Beyond Guide"—a Q&A-style booklet designed to address common concerns and questions—so that more people can feel supported in their wish to travel.

Many people give up on air travel from the outset due to worries such as, "What if we can’t handle long waiting times?", "What if a sudden panic occurs at the airport or on the plane?", or "What if we don’t understand the rules or procedures?"

This handbook reflects the shared hope of JAL and Heralbony to gently support those people —to help them feel that travel is possible for them too.

PDF Download (4.35MB) PDF（This page will open in a new window.）

Collaboration

Last Updated ///
JUL - 2026

021Projects

Beyond

JAPAN AIRLINES HERALBONY

///News

  • Launch of JAL | HERALBONY collaborative website

    24 Dec - 2024