ABOUT JAL Philosophy

Consciousness, values, and way of thinking
everyone should have

JAL Philosophy

Yuji Akasaka : Japan Airlines Representative Director, Executive President

We believe that it is important to create a unified consciousness among our staff. The JAL philosophy has been established as a mindset, a set of values or an attitude that everyone working on JAL services and products should share have in their minds. This makes it possible for all of our employees to stand together behind our judgments and actions, as we work together to continue to provide the best service to our customers, increase our corporate value, and contribute to the betterment of society.


In Order to Lead a Wonderful Life


The Formula for Success

(The Formula for Life and Work)

The Result of Life and Work = Attitude x Effort x Ability


Have the Right Attitude

Base Criteria for Decision-Making on "Doing What Is Right as a Human Being."

Have a Beautiful Mind

Be Humble and Honest

Always Be Cheerful and Positive

A Small Good Is Like a Great Evil, While a Great Good May Appear Merciless

Wrestle in the Center of the Ring

Grasp Matters Simply

Possess Opposing Extremes


Accumulate Tedious Efforts 
with Passion

Work Earnestly

Accumulate Tedious Efforts

Work with Voluntary Attention

Fire Yourself Up

Strive for Perfection


Ability Will Improve

Ability Will Improve


To Become a Wonderful JAL


Each of Us Makes JAL
What It Is

Each of Us Makes JAL What It Is

Discuss Frankly

Lead by Example

Be the Center of the Vortex

Valuable Lives Are Entrusted to Us in Our Work

Be Thankful

Put Yourself in the Customer's Position


Have a Keen Sense
of Profitability

Maximize Revenues and Minimize Expenses

Elevate Our Cost-Consciousness

Pursue Profit Fairly

Manage the Company Based on Accurate Figures


Unite Our Hearts

Make the Best Baton Pass

Align Mental Vectors

"Workfloor" Management

Follow the Merit System


Possess a Fighting Spirit

Maintain an Ardent Desire

Never Give Up Until We Succeed

Boast and Make It Come True

Possess True Courage


Be Creative in Our Work

Today Should Be Better Than Yesterday; Tomorrow Better Than Today.

Conceive Optimistically, Plan Pessimistically, and Execute Optimistically

Think Through to Visualize the Results

Decide and Act with Speed

Face Challenges with Courage

Aim High