DX (Digital Transformation)

The JAL Group positions DX as one of its key management strategies for achieving enhanced corporate value. Our goal for the DX strategy is to improve productivity through digital means while delivering inspiring digital experiences that resonate with the heart. By deploying AI across the enterprise—including AI agents and physical AI—we will achieve fundamental productivity improvements in existing operations. This will allow our workforce to shift toward areas of value creation that only humans can deliver, thereby strengthening our human hospitality, a core strength of the JAL Group. Furthermore, through the advanced integration of data and AI, we will provide seamless, personalized, and deeply engaging experiences.

To achieve this, the JAL Group has focused on strengthening its organizational structure and fostering digital talent, with a particular emphasis on AI professionals. As part of strengthening our structure, we integrated JAL Infotec with our main Digital Technology Division in April 2025 to establish JAL Digital. In addition, to foster DX talent, we have deployed level-specific programs tailored to positions and roles, cultivating a strong DX culture across the Group.

Building on this foundation for promoting DX, we will fundamentally rethink existing conventions and use the power of digital technology to lead transformation not only within the JAL Group, but across the entire industry and society.