DX Strategy
DX Strategy: Connecting the World through Digital Technology and Creating New Value
Creating "Social Value," "Customer Experience Value," and "Employee Experience Value" Through the Four Engines
Delivering Inspiring Experiences by Fusing Digital Technologies, Including AI, with Human Capabilities
Four Engines
Increased Technology Investment
Approximately ¥260 billion
(FY2026-FY2030 total)
(Approximately 1.2 times the FY2025 figure)
Research and Development of Cutting-edge Technology*1
Profits from JAL Digital*2will be regularly allocated to research and development expenses and returned to the business.
Developing DX Human Resources*3
10% of all employees (as of FY2030)
(Approximately double the FY2025 figure)
A Driving Force for Change
Approximately 100 DX promotion leaders connecting management and the workplace
(including overseas regions, as of FY2030)
(Approximately 1.4 times the number in FY2025)
- Physical AI, quantum computing, etc.
- JAL Digital Co., Ltd.
- Human resources who can lead digital problem-solving
Developing DX Human Resources
The JAL Group began specialized education for DX talent development in 2023, deploying level-specific programs tailored to positions and roles.
In particular, the "Digital Awareness Program" targets all approximately 39,000 JAL Group employees and is conducted via interactive online group training. By providing a forum for learning through dialogue, we have strived to foster a corporate culture in which the entire company works as one to advance DX.
FY2026 marks a major turning point, transitioning from the "DX mindset and culture fostering phase" to a "DX implementation phase" focused on producing tangible results in frontline operations.
Building upon our established DX culture, we will layer concrete skill training—including AI utilization—to realize DX, setting an ambitious target to develop approximately 4,000 employees (10% of all Group employees) into "DX Talent" by FY2030.
Through the reinforcement of DX talent development, we will further accelerate the promotion of DX.
A Driving Force for Change
Integration of Digital Organizations
In April 2024, as the first phase of this transition, we consolidated JAL's digital functions to centralize decision-making processes that were previously dispersed, thereby accelerating decision-making and unifying governance.
Furthermore, in April 2025, as the second phase, we integrated digital departments across the JAL Group by merging JAL Infotec— responsible for system operations—with JAL's internal digital division to establish "JAL Digital." Through this integration, we aim to further accelerate decision-making, unify governance, and enhance productivity, leading the JAL Group, the industry, and society as a whole through the power of digital technology.
DX Promotion Leaders in Business Divisions
We have appointed "DX Promotion Leaders" to spearhead DX promotion in their respective business divisions. In addition to driving top-down DX aligned with our vision, these DX Promotion Leaders play a vital role in executing bottom-up DX—transforming business operations starting from issues on the front lines. Through co-creation between business divisions and JAL Digital, we will accelerate DX promotion across the entire JAL Group.
Three Transformations
Goal for Social Value Creation
Goal: Linking with Next-Generation Mobility Infrastructure to Realize Free Movement
By leveraging our aviation operational expertise and data, we provide the Air Mobility Operation Platform (AMOP*), which supports the safe and reliable operation of next-generation mobility such as drones and eVTOLs. Through this, we will shape the future of the skies, making the movement of people and goods more accessible and seamless.
*AMOP: Air Mobility Operation Platform (Registered Trademark No. 6979285)
An example of initiatives toward achieving our vision
Goal for Customer Experience Value Creation
Goal: Realizing the Best Service through Digital and Human
By combining digital technology with human warmth and hospitality, we aim to deliver seamless experiences that eliminate all constraints of travel. By strengthening data integration across internal and external sources and expanding our customer base, we will gain a deeper understanding of diversifying needs to create personalized services.
An example of initiatives toward achieving our vision
Goal for Employee Experience Value Creation
Goal: AI as a Partner Achieving More Job Satisfaction
By utilizing digital technologies, including AI and robotics, to enhance the productivity of existing operations, we will shift our workforce toward value-creation areas that only humans can provide. This will further strengthen human hospitality—a core strength of the JAL Group.