JAL's History1990's
We will provide detailed chronological timelines introducing the history of JAL, the history of its fleet, and the history of its uniforms respectively.
History in Each Era
We will introduce our journey by each era.
1990's The era of service diversification
Travel evolved from mere transportation to becoming an entertainment experience in itself...
To meet the diverse needs of customers, JAL focused on offering personalized enjoyment and relaxation even during flights. Providing exceptional services for dining, viewing, and shopping became a new mission for JAL.
Aircraft introduced in 1990 and events of that time Open
The new generation high-tech jumbo:
Boeing747-400
April 1990: Establishment of the JAL Foundation
With privatization as the catalyst, the JAL Foundation was established as a public interest incorporated foundation. It promoted expansion of the "Scholarship Program" targeting youth worldwide, which JAL had already been engaged in, as well as the "World Children’s Haiku Contest" for children around the globe. The foundation also advanced initiatives addressing global environmental issues such as atmospheric observation.
1993: Full-scale launch of mileage service
Mileage services, which had been pioneered in the United States, were also fully implemented in Japan. As the JAL Mileage Bank, eligible fares and partner networks were gradually expanded.
1994: Feeling like a resort from the moment you board
As an entertainment route of the JAL Group, the new brand "Reso’cha" was launched in June 1994. Targeting resort routes such as Honolulu, flight attendants welcome passengers wearing aloha-style uniforms, and bingo games are held onboard!
Aircraft introduced in 1996 and events of that time Open
Large twin-engine aircraft Starjet
Boeing777-200
Personalization of in-flight services
During this period, significant transformations took place inside the cabins. With the introduction of personal screens and full flat seats, it became possible to provide services tailored to the individual needs of each passenger. Starting in 1999, First Class and Executive Class (now Business Class) adopted a Video-on-Demand system, allowing passengers to enjoy movies and music anytime and from any point they choose.
Pickup Episode
Rainbow Seven debuts
Japan Air System (JAS) was quick to equip all classes with personal screens on their Boeing777 aircraft introduced in 1997
Opening of Kansai International Airport
On September 4, 1994, Kansai International Airport opened. In conjunction with the opening, JAL newly launched three routes from Osaka (Kansai) to London, Paris, and Los Angeles, naming them the "Kansai Express." These routes primarily offered exclusive services targeting first-class and business-class passengers.