History of Uniforms - History of JAS

History of Uniforms

(JAS) 1971 - 2004
Introducing various uniforms including cabin attendant uniforms, going back in time to the founding of the company

1971.5 - 1971.9

First Generation Uniform
(May 1971 to September 1971) Open

Marigold orange mini-dress with white bag and shoes. Good contrast and bright image. After the merger of Japan Domestic Airlines and Toa Airways in May 1971, the uniform was worn until the end of September when a new uniform was decided.
(Color/Features)
Marigold orange
Turtle neck dress.
Turkish hat.

May 1971

Established Toa Domestic Airlines with capital of 9.525 billion yen.

1971 - 1980

Introduction of jets, on the dawning of a new era as flying becomes popular and commonplace, travel becomes faster and customer needs for improved passenger service increase.

1971.10 - 1975.9

Second Generation Uniform
(1971 - 1975) Open

Two-piece in bright orange. Winter overcoat in same color. The uniform was popular as with the miniskirt. (Color/Features) Orange.
Round-neck blouse.
Turkish hat.

October 1971

Launch of first post-war domestic commercial airline operation (Tokyo=Osaka=Fukuoka)

1971 - 1980

Introduction of jet aircraft, on the dawning of a new era as flying becomes popular and commonplace, travel becomes faster and customer needs for improved passenger service increase.

August 1972

Operated the Tokyo–Oita route, the first jet service, using Boeing 727 aircraft.

October 1972

Launched TDA Sky Call, the first online reservation system.

October 1973

Adopted "Red & Green" color markings on DC-9 aircraft.

1975.10 - 1988.9

Third Generation Uniform
(1975 - 1988) Open

Designed by Toyomi Watanabe in Cerulian blue depicting the blue skies. Worn with scarf and apron in TDA colors Red & Green. Beautiful balance of three colors. Apron was later changed to pink and sky blue.
(Color/Features)
Cerulian blue.
Three piece.
Red & Green scarf and apron.

December 1979

Adopted "Rainbow Color" marking on A300 aircraft.

1981 - 1990

Realization of safer and more comfortable air travel on the introduction of larger aircraft and hi-tech aircraft for international routes

July 1983

Established Japan Air Commuter Co., Ltd.

April 1988

Changed company name from Toa Domestic Airlines to Japan Air System Co., Ltd.

1988.10 - 1997.3

Fourth Generation Uniform
(1988 - 1997) Open

Designed by Hiromi Yoshida. The orthodox suits in mauve. With the change of the company name and the introduction of international services, it expressed the image of friendly and gentle ladies, and conveyed a sense of reliability and comfort. Scarves and aprons carried a pictorial design of aircraft.
(Color/Features)
mauve
Orthodox suits.
Blouse was in same color as the suits, resembling a one piece garment, with collar and front round yoke in off-white.

1991 - 2000

Debut of the highly safe and fuel efficient Boeing 777 on major routes. The airline industry plays a more important role due to advances in globalization and travel demand growth.

October 1995

Launched the Kansai–Guangzhou route using A300-600R aircraft.

November 1995

Decided on the color markings for MD-90 aircraft. The designer was Akira Kurosawa, a master film director.

March 1996

Started service of the world’s first women’s lavatory on an aircraft, the "Floral Room."

1997.4 - 2004.3

Fifth Generation Uniform
(1997 - 2004) Open

Designed by Yumiko Hara. The winter uniform consisted of a navy blue jumper skirt and jacket ensemble. The summer uniform was the same design as the winter uniform, but in bright sky blue, the image of the skies. As a variation it was worn with a round neck T blouse, and red, blue and green scarf and apron with a paisley design.
(Color/Features)
Winter uniform; navy blue jumper skirt and jacket.
Summer uniform: same design as winter uniform. Round neck T blouse with sky blue and white stripes.

April 1997