JAL Artificial Intelligence (AI) Principles
The JAL Group respects the human rights of all people, including our customers and employees, and promotes the use of AI from a human-centric perspective. It is our duty to uphold the values the JAL Group prioritizes, such as ensuring operational safety and protecting personal information, while complying with relevant laws and social regulations. To address the risks posed by AI with a responsible attitude, we have established the following JAL AI Principles approved by our executive management body. We share these principles across the entire Group and comply with them under a framework that ensures accountability for the results produced by AI.
1. Human-Centric Principle
The JAL Group utilizes AI as a tool to expand human judgment and creativity. We ensure an AI system in which humans can actively participate and will intervene in decision-making processes that significantly affect the rights and interests of our customers and employees.
2. Ensuring Safety
The JAL Group ensures the reliability and robustness of AI systems throughout their lifecycle to prevent harm to the lives, bodies, property, mental well-being, and environment of our customers and employees. We will continuously assess and manage potential risks and will not utilize AI systems that carry risks contrary to universal values, such as the violation of fundamental human rights.
3. Respecting Fairness
The JAL Group respects all people regardless of attributes such as race, nationality, gender, or age. We strive to ensure that AI is developed, designed, provided, and used under the same philosophy in such a way that it does not promote unfair discrimination or prejudice.
4. Protection of Privacy and Implementation of Cybersecurity Measures
In the development, provision, and use of AI, the JAL Group appropriately manages data, including the personal information of our customers and employees, to protect privacy. To this end, cybersecurity measures are implemented to defend against unauthorized access and unintended alterations.
5. Pursuit of Transparency and Accountability
The JAL Group clarifies our involvement with and the scope of execution of AI systems. We will enable clarifications and corrections when there are doubts regarding results and will strive to ensure transparency and responsible information disclosure by clarifying where the responsibility for AI-generated results lies.
6. Continuous Human Resource Development
The JAL Group continuously educates and trains all employees involved in the development, design, provision, and use of AI in order for them to possess the knowledge, literacy, ethical standards and to correctly understand AI so as to utilize it in a socially responsible manner.
7. Contributing to Social Progress and Development
The JAL Group seeks to solve social issues and realize a sustainable society through our business activities. We promote value creation for society by paying attention to the interoperability in AI utilization and, whenever possible, use an environmentally friendly AI.
8. Promoting AI Utilization in Accordance with AI Principles
The JAL Group will establish internal business processes and governance structures so that all organizations and individuals involved in the development, provision, and use of AI systems can appropriately manage and operate AI in accordance with the above principles and utilize it to improve the efficiency and sophistication of our operations.
Initiatives to promote the appropriate and sustainable use of AI
- The JAL Group inspects our internal information security rule compliance at least once a year. We established how to verify the access restrictions for highly confidential AI, employee training on the ethical use and security of AI, and, as necessary, labeling of AI-generated content and decisions made by AI.
- Before releasing new AI services, our AI Ethics Review Subcommittee holds meetings at least once a month when necessary. This is to assure, as needed, the fairness in AI models and implement periodic AI performance verification after it is posted. We operate our AI services while conducting continuous evaluation and verification in accordance with the review findings of the AI Ethics Review Subcommittee.
- We have established a dedicated contact point on our website for inquiries regarding our services. We welcome customer feedback through this channel, including inquiries about the decision-making results of the AI services we provide or any concerns regarding our AI services.
- Through DX, including the use of AI, we aim to reform our operations and services, which includes contributing to the environment and society, and we are working toward the realization of JAL Vision 2035.
- JAL Vision 2035 can be found in the "Management Strategy" page.