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Vision

JAL Group Corporate Policy

The JAL Group Will:
Pursue the material and intellectual growth of all our employees;
- Deliver unparalleled service to our customers;
- Increase corporate value and contribute to the betterment of society.

Safety Charter(excerpt)

Safety:The protection of lives.
This is the commitment and basic foundation of business continuity for the JAL Group.
We take to heart our mission and responsibility as safety professionals to ensure a safe operation on every flight with the best of our knowledge, skills and abilities.

Value Creation Story

The JAL Group aims to become the world's most preferred and valued airline group by implementing JAL Vision 2030, which focuses on "creating a safe and secure society" and "building a sustainable future." To achieve this goal, all employees will work together to implement the JAL Group FY2021-2025 Medium Term Management Plan, which revolves around ESG strategies.
Our Purose Our Vision Management Strategy Our Strength Foundations of Value Creation

Our Purpose

To Become The World’s Most Preferred and Valued Airline Group, Where Many People and Goods Freely Move Around

Our Vision

Amid significant changes in the world and social values, JAL Vision 2030 paves the way towards growth, driven by the universal values, “Safety and Peace of Mind” and “Sustainability.”
The JAL Group will realize JAL Vision 2030 in coordination with our stakeholders, utilizing the strengths, which we have cultivated over the years.

Management Strategy

Accelerate implementation of management strategies with ESG strategies as the core to increase resilience and achieve sustainable growth

ESG Strategy

We will work on the theme "Solve social issues and create sustainable flows of people, commodities and logistics" to create social and economic values through ESG strategies and increase corporate value.

Business Strategy

By expanding new business areas such as LCC and Mileage, Lifestyle and Infrastructure without reducing profits of FSC areas, we will build a more resilient business structure.

Financial Strategy

Given our experiences with the COVID-19 pandemic, we will prioritize restructuring our financial foundation for increased risk tolerance, then transition to the phase of shareholder returns and active investment of management resources toward sustainable growth.

Our Strength

Our three strengths cultivated through challenge and innovation since the foundation of 1951, and lessons drawn from the 2010 bankruptcy and accidents are assets of the JAL Group.

Human resources base

The human resource base was built through concerted efforts of all employees with awareness of belonging to the JAL Group team and a sense of professionalism

Human resources who make up the workforce, policies and attitudes such as the Corporate Policy and JAL Philosophy, and know-how and skills cultivated over the years

Customer base

A customer base made up of connections with all customers who use the JAL Group

Connections with all customers who have used the JAL Group through the mileage program, membership organizations and accumulated data

Financial base

One of the strongest financial bases of any airline in the world, built through steady and strong management focused on profitability

JAL Group's financial position, disciplined resource allocation and cost management, and connections with our shareholders, investors and other stakeholders

Foundations of Value Creation

Brand Story

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