Company Profile and Corporate Policy

To Become the World’s Most Preferred and Valued Airline

Japan Airlines was founded and developed in Japan. We will continue to connect Japan and the world as the “Wings of Japan” with gratitude and determination in our hearts.

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Corporate Policy and JAL Philosophy

JAL Group Corporate Policy

I feel that by establishing and sharing fair, just and lofty goals that contribute to a great cause, every employee can work with a sense of unity toward those goals.

JAL Philosophy

We established the JAL Philosophy as the shared awareness, values and thinking of all employees who handle JAL products and services.

Our Aspirations

BRAND STORY

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Ever since we spread our wings and soared the skies throughout the world, our predecessors passed on to us technology, experience and an uncompromising spirit. We will support people, their dreams and society with our spirit of challenge, JAL’s starting point, and with care and consideration for our customers.

BATON PASS

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To provide safe and comfortable flights,
staff consciously strive to make the best baton pass and provide the finest service.

EMBRACE NEW CHALLENGES, JAL

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Here we introduce initiatives to provide the finest customer experience in three parts; Service, Support and Innovation.

JAL TARGET

JAL's Aims and Objectives (FY2017-2020 JAL Group Medium Term Management Plan)

Safety

Realize "Zero Aircraft Accidents" and "Zero Serious Incidents"
Customer Satisfaction

Achieve "Customer Satisfaction of the world’s Top level"
Financial Targets

Achieve "10% or above operating profit margin" and "9% or above ROIC (Return on Invested Capital)"

Medium Term Management Plan

JAL’s Businesses and Services

Air Transport Business

We conduct domestic and international air transport businesses (passengers, cargo) by 5 consolidated subsidiaries and one affiliated company.

Domestic Routes

International Routes

Other Businesses

We strive to increase JAL Group's corporate value by improving the customers' convenience through other businesses, too.

Sales of package tours

Credit card business

JAL Group Businesses and Services

Awards

SKYTRAX

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5-Star airline, World’s Best Economy Class 2019, Best Economy Class and Airline Seat 2019 (4 wins, 3 consecutive years)

FlightStats

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Awarded the Most Consistent Winner Award for top on-time arrivals in the Major International Airline Category and Asia-Pacific Major Airline Category, 2018 best on-time performance in Mainline Category and Asia-Pacific Major Airlines Category

Awards

Company Profile and Corporate Policy

To Become the World’s Most Preferred and Valued Airline