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Increase Inbound Tourism

Basic Concept

The JAL Group is promoting initiatives to help make Japan a tourism-oriented nation, which is one of the pillars of Japan’s growth strategy and contributes significantly to revitalizing regional economies. To further increase inbound demand and attract more visitors to regions across Japan, we are working with our partner airlines to expand the Group’s international route network, offering special fares for exclusive use by foreign visitors to attract them to Japan, and making efforts to contribute to solving social problems through our business activities.
In addition, the JAL Group supports overseas airlines with their air services to Japan by providing aircraft ground handling(e.g. aircraft marshalling, loading and unloading of baggage and cargo, cabin cleaning, passenger services), cargo handling and maintenance work.
Furthermore, to maintain the economy, society and the environment of each region and ensure sustainable tourism, we are collaborating with the private sector, local governments, NGOs and NPOs to help create region-specific content, develop a welcoming environment for visitors and attract more travelers to these regions.
For information on collaborative initiatives with Japanese regions, please visit the Regional Revitalization Activities page.

Support for Overseas Airlines Operating to Japan

JAL established the Ground Handling Strategy Department in the Airport Operations Division in November 2019 to optimize JAL Group's network and know-how, support overseas airlines serving major airports and regional airports in Japan and contribute to the expansion of inbound demand.

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