JAL Group’s business activities are supported by exchanges of people and goods between regions and coexist with those regions. However, these regions face numerous problems, such as depopulation due to a shrinking population, aging population, falling birthrate, and concentration of population in the Tokyo area. This is why we are striving to use our business activities to solve problems faced by regional communities driven by our policy to pay attention to the needs of regions, think and work collaboratively, and build the future of regions to contribute to the development of a sustainable society. Specifically, recognizing that connecting regions with the world is a contribution unique to JAL, we are energizing regions by enhancing regional attractiveness and value, and helping expand consumption through the circulation and transportation of people and goods, domestically and internationally. Among these activities are measures aimed at bringing foreign visitors to regions. Even though the economic benefits produced by inbound visitors has been tremendous, there are still many regions that have problems in increasing the duration of stay or attracting repeaters. We are taking steps to realize sustainable regional growth backed by the increase of foreign visitors and energize regional economics to bring smiles to residents, such as increasing repeaters by creating added-value and developing environments to welcome visitors. We believe that one of the most important aspects of regional revitalization measures is their continuity. We do not implement short-term measures, but instead continuously carry on measures from a medium- and long-term perspective.
NEW JAPAN PROJECT
Through the NEW JAPAN PROJECT, launched in 2015, we not only promote popular local delicacies through our inflight magazine, inflight videos, and inflight meals on domestic flights, but also use the expertise and networks developed by the JAL Group to promote flows of goods and people to regions through tourism promotion and regional industry support. Our aim is to realize sustainable regional development and create new demand for air travel. We will bring energy to regions and their residents by discovering and creating hidden regional resources, commercializing them, and selling them. Through this, we hope to connect regions, people, and goods.
NEW JAPAN PROJECT website(Japanese)Open link in a new window