JAL Group’s business activities are supported by exchanges of people and goods between regions and coexist with those regions. However, these regions face numerous problems, such as depopulation due to a shrinking population, aging population, falling birthrate, and concentration of population in the Tokyo area. Furthermore, our lifestyles and work styles are diversifying due to changes in the social environment. This is why we are striving to use our business activities to solve problems faced by regional communities driven by our policy to pay attention to the needs of regions, think and work collaboratively, and build the future of regions to contribute to the development of a sustainable society. Specifically, recognizing that connecting regions with the world is a contribution unique to JAL, we are energizing regions by enhancing regional attractiveness and value, and helping expand consumption through the circulation and transportation of people and goods, domestically and internationally. Among these activities are measures aimed at bringing foreign visitors to regions. Even though the economic benefits produced by inbound visitors has been tremendous, there are still many regions that have problems in increasing the duration of stay or attracting repeaters. We are taking steps to realize sustainable regional growth backed by the increase of foreign visitors and energize regional economics to bring smiles to residents, such as increasing repeaters by creating added-value and developing environments to welcome visitors. We believe that one of the most important aspects of regional revitalization measures is their continuity. We do not implement short-term measures, but instead continuously carry on measures from a medium- and long-term perspective.
JAL FURUSATO PROJECT
The JAL FURUSATO PROJECT launched in 2021, a renewal of the NEW JAPAN PROJECT launched in 2015 and an expansion of regional revitalization activities, uses the expertise and networks developed by the JAL Group to promote flows of goods and people to regions through tourism promotion and regional industry support. Furthermore, we are working to meet the diverse needs of regional communities as their lifestyles and work styles change, and our aim is to realize a sustainable society and create new demand for air travel. We will bring energy to regions and their residents by discovering and creating hidden regional resources, commercializing them, selling them, and supporting the overseas export of fresh Japanese foodstuffs. Through this, we hope to connect regions, people, and goods.
JAL FURUSATO PROJECT website(Japanese)Open link in a new window
Contribute to SDGs