このページの本文へ移動
Menu Close
Back to List
Date
AUG - 2023
Category
Experience

Twelve pieces of artwork selected to feature in sleeves of economy class international in-flight meals

12 pieces of artwork by HERALBONY contracted artists were selected to be featured on the sleeves of economy class in-flight meals on international flights departing from Japan. This project, the first to expand the scope of our partnership to include products and services within JAL’s airline services, was brought about with the hope to create opportunities for more of our customers to experience art, going beyond national borders and barriers of gender, to build up a feeling of excitement towards traveling - with the ultimate wish to realize a society where everyone can shine as themselves.

In line with the seasonal changes of the in-flight meal menu, the sleeves feature different artwork for each season and route.
Japanese-style meals were decorated with artwork that suggest the aesthetics of Japan’s four seasons, while the Western-style meals were decorated with colorful artwork that brings forth new enjoyment to the meal.
These distinctly designed sleeves also feature a 2D code that invites customers to read the story behind each of the “extra-ordinary” art and learn about the artist.

In December of the same year, a tasting event was held at the JAL training facility at Haneda Airport. Four artists, their families, and related parties were invited to enjoy an in-flight meal in the Business Class mock-up, where they enjoyed meals packaged with sleeves featuring their own artwork.

///About

Period:
August 01, 2023 - August 31, 2024
Available routes:
Europe, America, Hawaii, Oceania, Southeast Asia
008
Twelve pieces of artwork selected to feature in sleeves of economy class international in-flight meals

  • ///ARTIST 001

    "Indulging in France: A Gastronomic Adventure for Wine and Cheese"

    Fumi Takada/Atelier Bravo/Fukuoka

    Fumi Takada loves to feel her heart flutter. Her favorite thing is to enjoy tea while indulging in sweets. Sweets, bottles of alcohol, and breathtaking views are motifs that tickle her heart. The way she captures their forms and arranges them is unique, always depicted with exquisite balance. Vibrant colors and marker outlines bring liveliness to the canvas. Her dream is to do live painting backstage for her admired idol group.

    Indulging in France: A Gastronomic Adventure for Wine and Cheese
  • ///ARTIST 002

    "Fireworks + Beers Beer Garden Boys Gathering"

    Fumi Takada/Atelier Bravo/Fukuoka

    Fumi Takada loves to feel her heart flutter. Her favorite thing is to enjoy tea while indulging in sweets. Sweets, bottles of alcohol, and breathtaking views are motifs that tickle her heart. The way she captures their forms and arranges them is unique, always depicted with exquisite balance. Vibrant colors and marker outlines bring liveliness to the canvas. Her dream is to do live painting backstage for her admired idol group.

    Fireworks + Beers Beer Garden Boys Gathering
  • ///ARTIST 003

    "Stream"

    Kaoru Iga/Tokyo

    Since exhibiting at Art Brut Tachikawa in 2015, Kaoru Iga has been presenting his works annually. He uses various artistic materials such as colored pencils, pastels, and paints, but he particularly enjoys using palette knives. In recent years, he has expanded his repertoire to include both abstract and representational paintings. Alongside his passion for painting, he has also spent two decades learning the cello, and his focused gaze while playing leaves a lasting impression. Though he struggles with conversation, he enjoys engaging with others and is not shy to meet new people. His represents one of the key visuals for HERALBONY 2023.

    Stream
  • ///ARTIST 004

    "A Flamingo"

    Eri Nitta/Atelier Bravo/Fukuoka

    Since exhibiting at Art Brut Tachikawa in 2015, Kaoru Iga has been presenting his works annually. He uses various artistic materials such as colored pencils, pastels, and paints, but he particularly enjoys using palette knives. In recent years, he has expanded his repertoire to include both abstract and representational paintings. Alongside his passion for painting, he has also spent two decades learning the cello, and his focused gaze while playing leaves a lasting impression. Though he struggles with conversation, he enjoys engaging with others and is not shy to meet new people. His represents one of the key visuals for HERALBONY 2023.

    A Flamingo
  • ///ARTIST 005

    "Sophisticated Fall"

    Madoka Nishimura/Nozomi-no-ie/Tokyo

    In the middle of the room, Madoka Nishimura freely paints while basking in the spotlight of those around her. When she approaches her artwork, she draws inspiration from the memorable events of the four seasons and special occasions, cherishing the joyful memories shared with others. Descending from her wheelchair, she uses her upper body extensively, spreading paint on the canvas from top to bottom, held in her palms. Her strokes were delicate and colors subtle, but recently, her style has evolved into bold and dynamic touch, using richer and deeper colors. When she proudly showcases her finished pieces, her expression warms the hearts of those who see them.

    Sophisticated Fall
  • ///ARTIST 006

    "Sakura"

    Hiroo Suzuki/Nozomi-no-ie/Tokyo

    Hiroo Suzuki’s creative process begins with covering both hands with plenty of paint. Then, he spreads her fingers widely and paints as if drumming with his hands. With a deep love for music, when he hears rhythmic tunes, he paints with his entire body, reminiscent of a drummer in full swing. From the finished artwork, it feels like one can hear a myriad of sounds emerging.

    Sakura
  • ///ARTIST 007

    "Marble Chocolate"

    Shigetaka Wada/Atelier Bruto/Aichi

    Born 1933. From animals to airplanes, Shigetaka Wada has drawn various motifs in the past. Now he seems to gain inspiration from brand logos. His technique is diverse, sometimes even resulting in an innovative style of creation. He is currently captivated in a technique where he envelopes his drawings with soap foams. Having exceptional physical abilities, he can usually be seen bouncing around energetically both indoors and out. This vitality may be the key to his ability to come up with innovative ways of expression.

    Marble Chocolate
  • ///ARTIST 008

    "Extra Virgin Olive Oil"

    Taisuke Kinugasa/Kyoto

    For Taisuke Kinugasa, to live is to paint. He depicts the landscapes he witnesses while traveling around the world with his family in his unique view, overflowing with light and vibrant colors. With a magical and highly regarded sense of color and sensitivity, he swiftly selects from hundreds of paints and brings them to life on canvas. His artworks have received significant acclaim both domestically and internationally. Notably, one of his artwork, large-scale ema, a wooden wishing plaques, have been dedicated at the Kamigoryo Shrine in Kyoto and the Shirakumo Shrine within the Kyoto Imperial Palace.

    Extra Virgin Olive Oil
  • ///ARTIST 009

    "Maple Syrup"

    Taisuke Kinugasa/Kyoto

    For Taisuke Kinugasa, to live is to paint. He depicts the landscapes he witnesses while traveling around the world with his family in his unique view, overflowing with light and vibrant colors. With a magical and highly regarded sense of color and sensitivity, he swiftly selects from hundreds of paints and brings them to life on canvas. His artworks have received significant acclaim both domestically and internationally. Notably, one of his artwork, large-scale ema, a wooden wishing plaques, have been dedicated at the Kamigoryo Shrine in Kyoto and the Shirakumo Shrine within the Kyoto Imperial Palace.

    Maple Syrup
  • ///ARTIST 010

    "Sleeping Whales"

    Sumie Akiyama/Atelier AUTOS/General Incorporated Association Kisen/Chiba

    When Sumie Akiyama first started working with ceramics, she primarily made two-dimensional pieces. It was when a staff at her atelier showed her that the “daruma” she drew can be expressed with two spheres stacked on top of another. Working in three-dimensions allowed even her smaller pieces to express unrestrained freeness, bringing out the charm of her work more vividly. The “Conversation Pieces” are born through conversations with the staff. She also derives inspiration from action, such as “running” and “sleeping”. She has also taken on drawing, which, like her work with ceramics, radiates her uniqueness and allows her to broaden her imagery.

    Sleeping Whales
  • ///ARTIST 011

    "Fish Trindlin"

    Hiroshi Ichikawa/Atelier AUTOS/General Incorporated Association Kisen/Chiba

    He was the one that got the Atelier AUTOS started working with ceramics. When the atelier first opened, he made coffee mugs with horses and bantam chicken head motifs. Finding his creations so unique, the atelier started working with ceramics with the wish to nurture his talents. He favors horses, bantam chickens, and gourds as motifs for his work. He enhanced his imagery by looking at books and photographs, and even visiting a ranch to see actual horses. Now he uses his earnings to go on trips in and out of the country, and creates powerful pieces based on deep emotions he experienced on his excursions. Since around fall of 1999, he has taken to painting with a wide variety of colors, demonstrating a new set of talents.

    Fish Trindlin
  • ///ARTIST 012

    "A White-headed Vulture"

    Takeo Hamanosono/Atelier AUTOS/General Incorporated Association Kisen/Chiba

    "6 months went by before beginning to paint. At an atelier where it is up to you if you want to paint or not, Takeo Hamanosono spends his time at his own pace. The staff supported him in finding a way for him to paint the way he wants to paint. Now, he uses photos, visual encyclopedias, and drawings created by other artists at Atelier AUTOS as motifs for his creations. The shape and color of the motifs are converted in the process, turning them into something almost completely different from the original. His unique imagery and way of perceiving shapes and colors make the completed piece truly his own. Some pieces take up to 6 months to complete.
    In January 2000, his piece “Rooster” was used on the cover of “生死同源” by Yoshitoshi Shinohara (published by Gentosha)"

    A White-headed Vulture

Collaboration

Last Updated ///
Aug - 2024

010Projects
To Page top
COPYRIGHT © JAPAN AIRLINES. ALL RIGHTS RESERVED.
Ticket Reservation
For inquiries
Site Map
one world
Japanese