Management Strategy
The JAL Group has established a growth strategy to realize "JAL Vision 2035." Through its execution, we strive to balance the creation of social value with the sustainable growth of the Group.
JAL Vision 2035: The Goal of Our Management Strategy
Providing value that leverages the strengths of the JAL Group, aiming for a sustainable and well-being future where joyful connections spread throughout society.
Management Targets
The JAL Group aims to create the following social value and achieve the following Management Targets.
The Core Elements of Management Strategy
Promote business portfolio transformation to create social value and achieve steady growth, while working on company-wide and financial strategies to realize this transformation.
Aiming for Steady Growth through Business Portfolio Transformation
To transform our business portfolio into one that is resilient to external shifts and capable of delivering both social value and steady growth, we are committed to a fundamental transformation centered on three strategic pillars: "Growth" to capture emerging opportunities, "Sustainability" to enhance our resilience as social infrastructure, and "Social Impact" to expand our business horizons by addressing societal needs.
【Growth】Growth of International Route Business Driven by Three Core Pillars
- Achieve growth via FSC, LCC, and Cargo pillars by expanding fleet, long-haul routes, and freighter networks
- Take advantage of the enhanced functionality of Narita Airport to further expand the scale of international routes while flexibly adapting to changes in the business environment
【Growth】Dramatic Growth in Mileage & Lifestyle Business
- Steadily increased mileage issuance revenue through the growth of JAL Card and expanded domestic partnerships (approx. 70% of mileage issuance is non-aviation related)
- Achieve dramatic growth by further increasing the appeal of miles and expanding our customer base through business investments and global expansion
【Sustainability】Accomplishment of Domestic Route Business Structural Reform
Achieve a 10% profit margin at the earliest possible date by steadily executing the three pillars of our structural reform, and establish a sustainable domestic network as vital social infrastructure through both internal and industry-wide initiatives
【Social Impact】A Well-being Ecosystem Created through the Co-creation of “Relationships and Societal Connections”
- By creating "relationships and societal connections through transportation," we aim to expand the scope of individuals' places of belonging and increase the variety of options for living a fulfilling life, thereby enhancing well-being
- Through co-creation using JAL Group assets and partner collaboration, we will drive social impact and business growth for both corporations and communities
Company-Wide Strategy
【CX】Building Deep, Long-Term Relationships with Customers Based on Empathy
Empower every employee to embody the JAL brand, deliver a consistent experience, and become the airline group with "Customer Empathy Score World No.1"
【Human Resources/DX】Establishing a Sustainable Operational Structure Through People and Technology
Establish sustainable operations by fundamentally transforming workstyles through human-tech collaboration, driving further value and profit creation
Financial Strategy
Strategic Allocation of Management Resources
- Double aircraft investment and accelerate business portfolio reform through strategic investment
- Flexibly implement further growth investments and additional shareholder returns based on business and financial outlook
JAL Group Management Vision 2035
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