JAL Mahalo Fare - A New Option for Air Travel to Hawai'i

JAL has introduced a new fare plan for Hawai‘i routes, the JAL Mahalo Fare, starting in June 2024(*). By purchasing the JAL Mahalo Fare, a portion of the ticket price will go to non-profit organizations dedicated to preserving Hawai‘i’s coastlines, species, and culture. This is the first time for a Japanese airline to support the environment and culture through airfares.
"Mahalo" means ‘thank you’ in Hawai‘ian and it expresses JAL’s gratitude and respect for Hawai‘i, with which JAL has been connected for more than 70 years.
Here are some thoughts from employees involved in the project.

(*) Press Release dated June 6, 2024 "New fare that leads to Hawai'i's environment and culture. "JAL Mahalo Fare" for Hawai'i routes only"