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ʻOLUʻOLU! Honolulu!(25.03.01-15)

Do something good for Hawaiʻi and Japan, and ʻoluʻolu for the earth, Hawaiʻi, and yourself!
Let's experience Hawaiʻi and Japan in a little different way!

" ʻoluʻolu" is a Hawaiʻian word meaning "pleasantness".
JAL proposed a new way of travel that allows customers to feel "comfort" in Hawaiʻi and Japan, in addition to sustainability in transportation.

'olu 'olu experience in Hawaiʻi

We held the activities that made you feel 'olu 'olu such as JAL Diamond Sunset Tour and cleanup activities.
Some of the activities are still available after March 16th, 2025.

*There may be some requirements for what you need to bring with you. Please check each organization's website for details.

This table can be scrolled horizontally.
SUN MON TUE WED THU FRI SAT
3/1
3/2
3/3
3/4

8:30-12:00
9:00-12:30

Hawaiian traditional farming

3/5
3/6
3/7

9:00-20:00

Honolulu Festival

3/8

10:00-20:00

Honolulu Festival

3/9

8:00-21:00

Honolulu Festival

3/10
3/11

8:30-12:00
9:00-12:30

Hawaiian traditional farming

3/12
3/13

9:00-12:00

Beach Cleanup

3/14
3/15
  • JAL Diamond Head Sunset Tour

    Enjoy the beautiful nature of Hawaii and the sunset, and feel ʻoluʻolu! You can also bring your own snacks and drinks and have a picnic!

    • Place: Kuilei Cliffs Beach Park
  • Diamond Head restoration (Kuilei Cliffs)

    Let's retrieve the beautiful Diamond Head and make Hawaiʻi's environment and yourself feel ʻoluʻolu!
    Enjoy free lunch and interaction with the Hawaiian locals after the event.

    • Dates: every Saturday morning (8:00~)
    • Fee: Free
    • Items to bring: sunscreen, sturdy shoes, water bottle

    *Please click on the link to submit a waiver.

  • Beach cleanup (Sustainable Coastlines Hawaiʻi)

    Let's keep the coastline beautiful and keep clean the oceans of Hawaiʻi and world!

    • Fee: Free
    • Items to bring: sunscreen, sturdy shoes, water bottle
  • Hawaiian traditional farm experience (Kākoʻo ʻŌiwi)

    Learn about Hawaiʻi's history and culture through the cultivation of Hawaiian traditional taro.

    • Fee: Free
    • Items to bring: sunscreen, water bottle, clothes that you don't mind getting dirty

    *Please click on the link to submit a waiver.

  • Honolulu Festival

    • Fee: free

    Let's experience diverse culture of Japan and Hawaiʻi, and feel ʻoluʻolu!

  • ASAI Rikiya Hawaii Exhibition 2025 "Life"

    ASAI Rikiya, who continues to radiate the brilliance of "life", delivers many messages through his paintings.
    Please enjoy his powerful and beautiful paintings.

    • Place: CENTRAL PACIFIC BANK Main Branch 1st floor "CPB PLAZA"
      220 South King St Honolulu , HI 96813

    Let's experience diverse culture of Japan and Hawaiʻi, and feel ʻoluʻolu!

'olu 'olu experience in Japan

  • Hokkaido: The Land of Wild Animals and Magnificent Nature

  • Yakushima: Walking the Ancient Forest of the Gods

    (c) Experience & Photo powered by Kammui.com

  • Shikoku: the Land of the Ancient Gods

  • Kyoto: The heart of Japan's historical and spiritual destinations

    (c) Experience & Photo powered by Kammui.com

  • Diving: Underwater Exploration in Japan

  • Fukui, Japan — where tradition meets tranquility, and cultural wonders unfold

  • Roam the Michinoku Coastal Trail: Tohoku’s Breathtaking 1,000-Kilometer Hiking Route

Initiatives in Hawai'i

Restoration Activities at the foot of Diamond Head

We collaborated with Kuilei Cliffs, an environmental non-profit organization actively engaged in restoration activities at the beach park at the foot of Diamond Head. We carried out planting grass, removing invasive alien species, and planting native Hawaiian species.
We aim to contribute to creating a richer ecosystem by establishing nesting sites for birds that primarily breed in Hawai'i.

JAL Weekend Excursion

In collaboration with the University of Hawai'i at Mānoa Outreach College and Kuilei Cliffs, an environmental non-profit organization, we held the JAL Weekend Excursion on March 8th for Japanese exchange students and local students in Hawai'i.
In the morning, approximately 80 participants took part in restoration activities. In the afternoon, JAL hosted a symposium featuring representatives from the collaborating organizations and approximately 130 students from both Japan and Hawai'i, including those who joined online from Japan.

Restoration Activities
Restoration Activities
Symposium

Planting of Native Hawaiian Species (Hawaiian Legacy Reforestation Initiatives)

We visited the NPO organization Hawaiian Legacy Reforestation Initiatives and planted kou, a native Hawaiian species.
The JAL Group continues to contribute to preserving and enriching Hawaii's natural environment.

Together with Our Customers

Life Status Point (LSP)

During this period, customers who board at least one JAL operated flight to or from Honolulu will receive 5 Life Status Points as a token of their support for sustainable initiatives and their lifelong relationship with JAL!

Applicable flights: JL71, 72, 73, 74, 784, 783, 791, 792, 793, 794 departing between March 1, 2025 and March 15, 2025

Applicable customers: JAL Mileage Bank (JMB) members who board the above applicable flights during the applicable period and have completed the flight mileage accrual procedure with their JMB account number by the boarding date.

*Maximum number of Life Status points awarded is 5 per person, regardless of the number of flights flown during the applicable period.
*Life Status points will be awarded around end of April 2025.

Offset the CO2 emitted from your flights!

Offset the CO2 emitted from the flight you boarded, and apply for "JAL Green Life Mile" for 1 LSP! A promotion is underway to split among the applicants up to a total of 1 million miles!

*"JAL Green Life Mile" is applicable for JMB members living in Japan only.

Leave your luggage at the baggage storage of JAL ABC, and travel swiftly!

By reducing the weight of your baggage on board, the aircraft's weight is reduced, which helps emit less CO2 emissions.
During the 'OLU 'OLU! Honolulu! period, we offered customers traveling on designated flights special deals, such as our "Coat Storage Service," encouraging their cooperation in reducing the aircraft's weight.

Message from JAL Sustainability Advisor

As part 3 of the "Sustainable Challenge" project, this project is again supervised by JAL Sustainability Advisor, Professor KANIE Norichika of Keio University's Graduate School.
Please take a look at Professor Kanie's message for this project.

The term SDGs is becoming more and more popular, but the substance of the SDGs has not yet been conveyed, and I feel that each of us is required to make a transformation.
I have been involved in the JAL Group's Sustainable Challenge Project as the Sustainability Advisor since its first year, and the project has evolved every year based on the concept of "creating better travel for the future together with our customers".
In addition to sustainability in transportation, this year's program focuses on "local exchanges". We believe that getting to know a place and its people more deeply is necessary to create a sustainable world.
On the other hand, I think it is a challenge that various efforts toward sustainability are not fully communicated to users. I hope that when customers learn about this "Sustainable Challenge" project, not only the JAL Group's employees but also our customers will be able to work together to create a sustainable world and make new changes.

Please also take a look at Professor Kanie's message video.

KANIE Norichika
Professor, Graduate School of Media and Governance, Keio University. He is a leading researcher on the SDGs in Japan. He is one of the 15 independent scientists appointed by the Secretary-General of the United Nations to write the Global Sustainable Development Report (GSDR2023), and is active in many other areas of SDGs and environmental issues in Japan and abroad. He has been instrumental in promoting and spreading sustainability within and outside the JAL Group, including supervising the Sustainability Challenge Project and executive dialogs on sustainability.

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