///Connecting Beyond Borders
What we aspire to is a society without barriers, like the "sky" without borders.
Together JAL, which flies across the borderless sky, and Heralbony, committed to a world without “barriers,”
aim to create opportunities for new connection and value through travel. By doing so, we strive to create a
society where everyone can enjoy a rich, fulfilling life.
///About Heralbony
HERALBONY is a creative agency
crafting new culture and
challenging preconceptions of
disability through art
HERALBONY is a creative company working with artists with cognitive disabilities under the mission of
“Radiate Your Color.” We manage the copyrights of more than 2,000 art pieces created by these artists
and incorporate them into various business domains. We provide a sustainable business platform for the
artists, facilitating many
collaborations with enterprises, and the artists receive royalties when their art is used.
Our business is diverse, encompassing a variety of initiatives. In addition to our brand “HERALBONY,”
which promotes a new lifestyle with art to drive social change, we offer creative production with art
licensing and employee training programs to support corporate DE&I initiatives. We also operate an art
gallery in Morioka, “HERALBONY
GALLERY,” which presents new norms and cultures through art.
By showcasing unique expressions through art and design, we aim to change people’s negative perspectives
towards ‘disability’ and create a society where everyone’s ‘differences’ are celebrated.
///News
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Launch of JAL | HERALBONY collaborative website
24 Dec - 2024
///Beyond Guide
Beyond Guide: A Q&A resource to support worry-free air travel
According to a 2023 survey conducted by Heralbony, 30–36% of families with members said they feel anxious about using public transportation, including airplanes, due to both physical and procedural reasons.
In response, we created the "Beyond Guide"—a Q&A-style booklet designed to address common concerns and questions—so that more people can feel supported in their wish to travel.
Many people give up on air travel from the outset due to worries such as, "What if we can’t handle long waiting times?", "What if a sudden panic occurs at the airport or on the plane?", or "What if we don’t understand the rules or procedures?"
This handbook reflects the shared hope of JAL and Heralbony to gently support those people —to help them feel that travel is possible for them too.
(Japanese only)



Collaboration
Last Updated ///
Nov - 2025
-
017
Designed birthday emails and wallpapers for JMB members
The banner image for the birthday email sent to JMB members features the artwork of artist Shotaro Takeuchi.
Conveying JAL’s warm birthday wishes through a "bouquet", the design brings a celebratory touch to members’ special day.- Date
- Aug - 2025
- Category
- Experience
-
016
Beyond Guide: A Q&A resource to support worry-free air travel
So you can keep every journey within reach. As part of an initiative to support people with disabilities and their families who may feel anxious about air travel, we have released the "Beyond Guide".
- Date
- Mar - 2025
- Category
- Experience
-
015
Art installation at Tennozu Isle Station on the Tokyo Monorail
JAL, HERALBONY, and Tokyo Monorail have long worked toward building a society where diversity (DE&I) is respected and everyone can shine as they are.
- Date
- Mar - 2025
- Category
- Event
-
014
JAL Card 40th Anniversary Campaign Benefit: Complimentary Travel Pouch
To celebrate the 40th anniversary of JAL CARD, a limited-edition travel pouch in collaboration with HERALBONY was released.
This exclusive item features "Leaves," a vibrant artwork by artist Koichi Tsuchiya, and has been specially developed for this campaign.- Date
- Jan - 2025
- Category
- Experience
-
013
Original shopping bag released
From January 2025, original shopping bags adorned with the distinctive art of HERALBONY artists will be available for purchase on board.
- Date
- Jan - 2025
- Category
- Experience
-
012
Artwork exhibited at the JAL SKY MUSEUM (2nd exhibit)
Since 2021, JAL Group has designated "The Week for Persons with Disabilities" as; "JAL Barrier-Free Mindset Week" (December 3-9) - a time to put this mindset to action.
- Date
- Dec - 2024
- Category
- Event
-
011
Six new designs introduced to Business Class amenity kits
Six new arieties of in-flight amenity adorned with works by HERALBONY’s contracted artists have been introduced to the Business Class amenity lineup.
- Date
- Dec - 2024
- Category
- Experience
-
010
Two new designs introduced to First Class amenity kits
Four new varieties of in-flight amenity pouches are introduced in First Class, featuring artwork by HERALBONY's contracted artists.Designs featuring artwork by Yu Takada and Yukihito Okabe join the amenitites lineup from August 2024 and Feruary 2025, respectively.
- Date
- Oct - 2024
- Category
- Experience
-
009
Paper cups featuring artwork that won the “JAL Prize” introduced on all flights
Paper cups featuring artwork that won the "JAL Prize" at "HERALBONY Art Prize 2024" (chosen through JAL employee polls) were introduced into all JAL Group international and domestic in-flight beverage services.
- Date
- Oct - 2024
- Category
- Experience
-
008
“JAL Prize” of International Art Award “HERALBONY Art Prize 2024” awarded to “Unknown” by Shigaaku Mizukami
As a step to take our collaboration to the next stage, JAL became one of the corporate sponsors of the "HERALBONY Art Prize 2024" - an international art award for artists with disabilities organized by HERALBONY.
- Date
- Aug - 2024
- Category
- Event
-
007
Artwork exhibited at the JAL SKY MUSEUM (first exhibit)
Since 2021, JAL Group has designated "The Week for Persons with Disabilities" (instated by the Cabinet Office) as; "JAL Barrier-Free Mindset Week" (December 3-9, 2021) - a time to put this mindset to action.
- Date
- Dec - 2023
- Category
- Event
-
006
Collaborative coffee cups introduced to JAL's SALON in JAL First Class Lounge
Hand-dripped coffee service at "JAL's SALON" in the JAL First Class Lounge at Haneda Airport Terminal 3, are served in collaborative cups designed with the artwork of Heralbony contracted artists.
- Date
- Dec - 2023
- Category
- Experience
-
005
Artwork featured on business class in-flight amenities for international flights (4 variations)
In line with the introduction of JAL's new A350-1000 international aircraft making debut in December 2023, original pouches featuring artwork by HERALBONY contracted artists were introduced as in-flight amenities offered in Business Class.
- Date
- Dec - 2023
- Category
- Experience
-
004
Artwork featured on First Class in-flight amenities for international flights (4 variations)
In line with the introduction of JAL's new A350-1000 international aircraft making debut in December 2023, original pouches featuring artwork by HERALBONY contracted artists were introduced as in-flight amenities offered in First Class.
- Date
- Dec - 2023
- Category
- Experience
-
003
Twelve pieces of artwork selected to feature in sleeves of economy class international in-flight meals
12 pieces of artwork by HERALBONY contracted artists were selected to be featured on the sleeves of economy class in-flight meals on international flights departing from Japan.
- Date
- Aug - 2023
- Category
- Experience
-
002
#MISAWA ARTPORT -Radiating Colors and Scrap Materials unleashed in Misawa
The second collaboration between Japan Airlines and HERALBONY was an Art Wrap project within Misawa Airport in Aomori Prefecture.
- Date
- Jan - 2022
- Category
- Event
-
001
“HAIZAI ART Upcycled Art Exhibition: Radiating Colors, and Scrap Material”
As a preliminary event for the large-scale Airport Art Wrap project featuring art from HERALBONY titled "#MISAWA ARTPORT" at Misawa Airport, Aomori Prefecture, in January 2022,"HAIZAI ART Upcycled Art Exhibition: Radiating Colors and Scrap" was held at THE HANEDA HOUSE First Patio on the 5th floor of Haneda Airport Terminal 1 in December 2021.
- Date
- Dec - 2021
- Category
- Event