Go to the top of this page

Beyond

Barriers within society create division in our world.
They say there are no borders in the skies.
With our wings, we gracefully soar over barriers, light and free.

JAPAN AIRLINES HERALBONY

///Connecting Beyond Borders

JAPAN AIRLINES HERALBONY

What we aspire to is a society without barriers, like the "sky" without borders.
Together JAL, which flies across the borderless sky, and Heralbony, committed to a world without “barriers,” aim to create opportunities for new connection and value through travel. By doing so, we strive to create a society where everyone can enjoy a rich, fulfilling life.

HERALBONY is a creative agency
crafting new culture and
challenging preconceptions of
disability through art

HERALBONY is a creative company working with artists with cognitive disabilities under the mission of “Radiate Your Color.” We manage the copyrights of more than 2,000 art pieces created by these artists and incorporate them into various business domains. We provide a sustainable business platform for the artists, facilitating many collaborations with enterprises, and the artists receive royalties when their art is used.

Our business is diverse, encompassing a variety of initiatives. In addition to our brand “HERALBONY,” which promotes a new lifestyle with art to drive social change, we offer creative production with art licensing and employee training programs to support corporate DE&I initiatives. We also operate an art gallery in Morioka, “HERALBONY GALLERY,” which presents new norms and cultures through art.

By showcasing unique expressions through art and design, we aim to change people’s negative perspectives towards ‘disability’ and create a society where everyone’s ‘differences’ are celebrated.

Artists of HERALBONY

///News

  • Launch of JAL | HERALBONY collaborative website

    24 Dec - 2024

///Beyond Guide

Beyond Guide: A Q&A resource to support worry-free air travel

According to a 2023 survey conducted by Heralbony, 30–36% of families with members said they feel anxious about using public transportation, including airplanes, due to both physical and procedural reasons.
In response, we created the "Beyond Guide"—a Q&A-style booklet designed to address common concerns and questions—so that more people can feel supported in their wish to travel.

Many people give up on air travel from the outset due to worries such as, "What if we can’t handle long waiting times?", "What if a sudden panic occurs at the airport or on the plane?", or "What if we don’t understand the rules or procedures?"

This handbook reflects the shared hope of JAL and Heralbony to gently support those people —to help them feel that travel is possible for them too.

(Japanese only)

Collaboration

Last Updated ///
Nov - 2025

017Projects

Beyond

JAPAN AIRLINES HERALBONY

To Page top