JAL Group Marketing Communications Policy

The JAL Group has established the Corporate Policy on Marketing Communications to "Pursue the material and intellectual growth of all our employees; Deliver unparalleled service to our customers, and Increase corporate value and contribute to the betterment of society" and to realize this Policy, the Group practices JAL Philosophy, a shared awareness, attitude, and values expected of every JAL Group employee.

Marketing communications are two-way dialogue and ongoing activity between our customers and the JAL Group, aimed at deepening societal connections and increasing mutual understanding.
The JAL Group conducts responsible marketing communication activities in accordance with the International Chamber of Commerce (ICC) Advertising and Marketing Communications Code, which is a global standard for all customer touchpoints.

• 1. The JAL Group ensures that information about our products and services is accurate, balanced, properly described, and easy to understand to help customers make informed decisions.
• 2. The JAL Group ensures that the social and environmental impact of our products and services is communicated with accuracy and restraint, with a sound and realistic presentation.
• 3. The JAL Group ensures to respect for the human rights of all customers, embracing diversity across race, ethnicity, nationality, religion, creed, place of origin, gender, age, disability, sexual orientation, and gender identity, with the use of inclusive and respectful expressions.
• 4. The JAL Group uses honest and transparent marketing communications tailored for vulnerable market segments, including children, using clear recommendations and expressions that foster correct understanding.
• 5. The JAL Group ensures that false information that discredits the products or services of other companies is not provided to our customers or business partners.